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Operation Management of Commercial
ByDalian wanda commercial real estate co., LTD

Pub date: December 1, 2013

ISBN: 9787302347354

Rights:

376 p.p.

Description
About Author
Table of Contents
This book sequentially expounds “operation management” at three levels of commercial real estate project:preparation stage, business opening stage and operation stage. It discusses how to turn the real estate project into the commercial project by business orientation, condition control of house property, implement and control of investment attraction, and preposing commercial operation.Then through operation, organization, marketing planning, guarantee of opening and second count review, the project can be well equipped with everything needed and has a roaring opening. After that: formulating business objective and strategy; managing operation process; highlighting circumstance, service and security operation of commerce; maintaining and increasing the value of assets in commercial real estate project; promoting commercial value. Risk control is of great significance for the huge commercial real estate project, which is elaborated in the last chapter.