The importance of public relations has been proven by the passage of time and global developments. In the future, regardless of the size of an enterprise, public relations should be strategically considered right from the beginning as part of the company’s development.

This book takes a close look and deeply analyzes numerous practical public relations cases of various enterprises. It focuses on summarizing the strategic role that public relations can play as companies grow from small to large. It also highlights the unique value that public relations can bring to enterprises at different stages of development, providing a comprehensive overview of all the professional capabilities involved in corporate public relations work.

With valuable insights into industry development and extensive experience in corporate public relations management, LI Xi draws from 30 years of experience in public relations and industry insights. This book is a must-read for organizational leaders, managers, public relations professionals, and branding marketing practitioners.