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CONTENTS
Unit 1 Management¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 1
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 1
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 2
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 2
Text A Managing Fast Growth in Small Businesses¡ ¡¡¡¡¡¡¡¡¡¡¡¡ 3
Text B Management Strategies from A Top CEO ¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 8
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡14
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡14
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡15
Section D Cultural Tips: Etiquette Tips for Business Invitations¡ ¡¡¡¡¡¡16
Unit 2 Budgeting¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡17
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡17
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡18
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡18
Text A How to Start a Business Budget¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡19
Text B How Budgeting Works for Companies¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡25
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡30
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡30
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡31
Section D Cultural Tips: Know how to greet people¡ ¡¡¡¡¡¡¡¡¡¡¡32
Unit 3 Employee Benefits¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡33
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡33
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡34
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡34
Text A How Fringe Benefits Work¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡35
Text B What Perks and Benefits Can You Get from Different Jobs?¡¡¡¡¡¡¡42
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡47
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡47
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡48
Section D Cultural Tips: International Communication Styles¡¡¡¡¡¡¡¡49
Unit 4 E-business¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡51
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡51
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡52
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡52
Text A Advantages and Disadvantages of Electronic Commerce (e-commerce)¡ ¡53
Text B Important Factors to Consider in Customer Service¡ ¡¡¡¡¡¡¡¡¡59
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡64
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡64
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡65
Section D Cultural Tips: Culture and Business¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡66
Unit 5 Foreign Trade¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡67
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡67
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡68
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡68
Text A What Is International Trade?¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡69
Text B Exports, Imports¡ªWhy Bother?¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡75
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡80
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡80
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡81
Section D Cultural Tips: Courtesies in Communication¡ ¡¡¡¡¡¡¡¡¡¡82
Unit 6 Trade Fair¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡83
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡83
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡84
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡84
Text A What Can Be Done with a Trade Fair?¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡85
Text B Preparing for a Trade Show¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡91
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡95
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡95
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡96
Section D Cultural Tips: Ten Tips for Business Communication¡ ¡¡¡¡¡¡97
Unit 7 Logistics¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡99
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡99
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 100
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 100
Text A Evolution of Logistics¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 101
Text B Basic Means of Transportation¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 106
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 111
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 111
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 112
Section D Cultural Tips: Measurements¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 113
Unit 8 Insurance¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 115
Learning Objectives¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 115
Section A Lead-in¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 116
Section B Readings¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 116
Text A Why Is Business Insurance Important?¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡ 117
Text B Understanding Insurance Claims¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 122
Section C Language Skills in Focus¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 127
I. Translation Skills¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 127
II. Writing Guidance¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 128
Section D Cultural Tips: World-known Insurance Companies¡ ¡¡¡¡¡¡ 129
New Words and Expressions¡ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ 131
