Unit 1 Corporate Culture 1
Learning Objectives 1
Section A Lead-in 2
Icebreaker 2
Reading Aloud 2
Section B Listening Focus: Listening for Signpost Words 3
Section C Work Step by Step 5
Task 1 Getting Started！Internet Giant 5
Task 2 Going Further！Baidu¨s Unique Culture 9
Task 3 Playing Your Role！Changes in Yahoo! 12
Section D After-class Activities 14
Be an Active Listener 14
Presentation 18
Enjoy Your English Movie Episode:American Dreams in China 18
Unit 2 Trademarks and Brands 19
Learning Objectives 19
Section A Lead-in 20
Icebreaker 20
Reading Aloud 20
Section B Listening Focus: Distinguishing Facts from Opinions (I) 21
Section C Work Step by Step 22
Task 1 Getting Started！Registering a Trademark 22
Task 2 Going Further！The Brand Value 27
Task 3 Playing Your Role！The Brand Story 30
Section D After-class Activities 32
Be an Active Listener 32
Presentation 34
Enjoy Your English Sing a Song:Green Flower Porcelain 35
Unit 3 Mechanism of the Board 37
Learning Objectives 37
Section A Lead-in 38
Icebreaker 38
Reading Aloud 38
Section B Listening Focus: Identifying Main Ideas 39
Section C Work Step by Step 40
Task 1 Getting Started！The Company Status 40
Task 2 Going Further！The History and System of the Board 44
Task 3 Playing Your Role！Duties of the Board of Directors 48
Section D After-class Activities 50
Be an Active Listener 50
Presentation 51
Enjoy Your English Movie Episode:The Social Network 52
Unit 4 The Stock Market 53
Learning Objectives 53
Section A Lead-in 54
Icebreaker 54
Reading Aloud 54
Section B Listening Focus: Note Taking 55
Section C Work Step by Step 57
Task 1 Getting Started！Trading Principles 57
Task 2 Going Further！Making Your Portfolio 62
Task 3 Playing Your Role！A Decisive Hero 66
Section D After-class Activities 67
Be an Active Listener 67
Presentation 69
Enjoy Your English Sing a Song:Over You 69
Unit 5 Overseas Market 71
Learning Objectives 71
Section A Lead-in 72
Icebreaker 72
Reading Aloud 72
Section B Listening Focus: Summarizing 74
Section C Work Step by Step 75
Task 1 Getting Started！Negotiating a Business 75
Task 2 Going Further！Problems in Overseas Market 79
Task 3 Playing Your Role！Sales Strategy 82
Section D After-class Activities 84
Be an Active Listener 84
Presentation 86
Enjoy Your English Sing a Song:Invisible Wings 86
Unit 6 Company Vision 89
Learning Objectives 89
Section A Lead-in 90
Icebreaker 90
Reading Aloud 90
Section B Listening Focus: Distinguishing Facts from Opinions (II) 91
Section C Work Step by Step 92
Task 1 Getting Started！Knowing Some Company Visions 92
Task 2 Going Further！The Vision Story 95
Task 3 Playing Your Role！Writing a Vision Statement 98
Section D After-class Activities 100
Be an Active Listener 100
Presentation 101
Enjoy Your English Movie Episode:A Brief History of Apple Inc. 101
Unit 7 Business Geeks 103
Learning Objectives 103
Section A Lead-in 104
Icebreaker 104
Reading Aloud 104
Section B Listening Focus: Location and Address 105
Section C Work Step by Step 106
Task 1 Getting Started！Big Potatoes 106
Task 2 Going Further！More Business Heroes 109
Task 3 Playing Your Role！The Heroes¨ Story 113
Section D After-class Activities 114
Be an Active Listener 114
Presentation 116
Enjoy Your English Sing a Song:Try With Me 116
Unit 8 Global Top 500 Companies 119
Learning Objectives 119
Section A Lead-in 120
Icebreaker 120
Reading Aloud 120
Section B Listening Focus: Drawing Inferences 121
Section C Work Step by Step 122
Task 1 Getting Started！Company Profile 122
Task 2 Going Further！Company Development 127
Task 3 Playing Your Role！Successful Career 130
Section D After-class Activities 132
Be an Active Listener 132
Presentation 134
Enjoy Your English Sing a Song:Make You Feel My Love 134
Glossary 136
VI
VII
