目 录
学习项目 1 会展信息管理概述 ················1
学习任务1.1 信息技术与会展业················2
1.1.1 会展业概况 ·······································2
1.1.2 信息技术概述 ···································2
学习任务1.2 会展信息及管理····················3
1.2.1 会展企业遇到的困扰 ·······················4
1.2.2 会展信息 ···········································4
1.2.3 会展信息的管理 ·······························9
学习任务1.3 会展信息在会展中的
应用······································12
1.3.1 展馆的“智能化” ·························12
1.3.2 会展管理和服务的“信息化” ·····12
1.3.3 会展信息管理软件的开发和应用 ····12
项目小结·······················································14
实训练习·······················································14
学习项目 2 网上会展 ····························18
学习任务2.1 电子商务基础······················19
2.1.1 电子商务发展背景与历史 ·············19
2.1.2 电子商务的概念 ·····························21
2.1.3 电子商务的分类 ·····························24
2.1.4 电子商务的功能 ·····························26
2.1.5 会展业中电子商务的发展概况 ·····28
学习任务2.2 网上会展——永不落幕的
会展······································29
2.2.1 网上会展的形式 ·····························30
2.2.2 网上会展的特点 ·····························31
2.2.3 网上会展的服务内容 ·····················39
2.2.4 网上会展运作的基本流程 ·············41
学习任务2.3 网上会展网站建设过程······42
2.3.1 网上会展网站建设的要点 ·············42
2.3.2 网上会展网站建设的思路 ·············44
2.3.3 网上会展网站制作教学软件 ·········44
项目小结·······················································63
实训练习·······················································63
学习项目 3 会展项目策划信息管理 ·······73
学习任务3.1 会展策划信息市场调研······74
3.1.1 会展策划信息市场调研的内容 ·····75
3.1.2 会展策划信息市场调研的方法 ·····79
3.1.3 会展策划信息调查方案的设计 ·····81
学习任务3.2 会展项目策划信息管理······87
3.2.1 会展项目立项策划的信息管理 ·····87
3.2.2 会展项目可行性分析的信息管理 ····92
3.2.3 会展项目策划的信息管理流程 ·····97
3.2.4 商务展览、会议文案策划流程
管理 ·················································99
学习任务3.3 会展项目策划信息的
应用····································102
项目小结·····················································105
实训练习·····················································106
学习项目 4 会展项目运营信息管理 ·····111
学习任务4.1 会展项目运营信息管理的
流程····································113
4.1.1 展前阶段 ·······································113
4.1.2 展中阶段 ·······································118
4.1.3 展后阶段 ·······································120
