Unit 1 Career Planning....................................1
Warming Up...............................................................2
Listening...........................................................2
Text A Why Career Planning Is Important for Success......................3
Text B Five Tips for Your 5-year Plan......................................7
Conversation Practice............................................13
Video Watching..................................................15
Class Report.....................................................16
Extended Reading......................................................17
Unit 2 Corporate Culture................................23
Warming Up.......................................................24
Listening.......................................................24
Text A Characteristics of Successful Corporate Cultures..................25
Text B Employee Training and Mental Health.....................29
Conversation Practice...................................................35
Video Watching...................................................37
Class Report..................................................38
Extended Reading....................................................39
Unit 3 Business Trip..................................43
Warming Up........................................................44
Listening..........................................................44
Text A Top Tips for Surviving a Business Trip.........................45
Text B Will Business Travel Ever Be the Same?...........................49
Conversation Practice..................................................55
Video Watching..........................................................57
Class Report.......................................................58
Extended Reading.......................................................59
Unit 4 Meetings and Negotiations......................... 63
Warming Up..............................................................64
Listening.........................................................64
Text A The Agonies of Videoconferencing.............................65
Text B Negotiation....................................................70
Conversation Practice..................................................76
Video Watching......................................................78
Class Report.................................................79
Extended Reading..................................................80
Unit 5 Modern Logistics..................................85
Warming Up............................................................86
Listening...............................................................86
Text A What Is Logistics?.................................................87
Text B Plan Calls for Green Delivery Service Model..........................90
Conversation Practice..............................................96
Video Watching..................................................97
Class Report...........................................................99
Extended Reading.....................................................99
Unit 6 Trade Fairs and E-commerce....................... 105
Warming Up........................................................ 106
Listening.......................................................... 106
Text A Trade Fairs................................................... 107
Text B Sharing Development Opportunities Through Opening Up..... 110
Conversation Practice................................................ 116
Video Watching...................................................... 118
Class Report......................................................... 119
Extended Reading..................................................... 120
Unit 7 Marketing and Advertising......................... 125
Warming Up........................................................... 126
Listening......................................................... 126
Text A Marketing.................................................. 127
Text B Responsibilities of Marketing Department........................ 131
Conversation Practice................................................ 138
Video Watching........................................................ 140
Class Report......................................................... 141
Extended Reading..................................................... 142
Unit 8 Customer Service and Quality Control..................147
Warming Up........................................................... 148
Listening..................................................... 148
Text A Customer Service.............................................. 149
Text B The Worst Company in America................................. 153
Conversation Practice............................................... 159
Video Watching...................................................... 161
Class Report......................................................... 162
Extended Reading..................................................... 163
Unit 9 Business Ethics and Values......................... 169
Warming Up........................................................... 170
Listening......................................................... 170
Text A What Is Business Ethics?.................................... 171
Text B PC Giant Lenovo Striving to Cut Ecological Impact........... 175
Conversation Practice.............................................. 181
Video Watching...................................................... 183
Class Report........................................................ 184
Extended Reading............................................................... 185
Unit 10 Banking and Financial Management..................191
Warming Up............................................................ 192
Listening............................................................ 192
Text A The History of Banks....................................... 193
Text B How AI Is Disrupting the Banking Industry......................... 197
Conversation Practice................................................. 204
Video Watching....................................................... 206
Class Report........................................................... 207
Extended Reading..................................................... 208
Unit 11 Work Safety and Rights..............................215
Warming Up........................................................... 216
Listening........................................................... 217
Text A Amendment Law to Ensure Workplace Safety.................... 218
Text B Workplace Safety............................................. 221
Conversation Practice............................................... 228
Video Watching................................................... 229
Class Report...................................................... 231
Extended Reading................................................. 231
Unit 12 Globalization and Future Work..................... 237
Warming Up......................................................... 238
Listening........................................................... 238
Text A What Is Globalization?............................................. 239
Text B The Belt and Road Initiative: Globalization, China Style........ 242
Conversation Practice............................................... 249
Video Watching........................................................ 251
Class Report.................................................... 252
Extended Reading...................................................... 253