图书目录

Unit 1 Career Planning....................................1

Warming Up...............................................................2

Listening...........................................................2

Text A Why Career Planning Is Important for Success......................3

Text B Five Tips for Your 5-year Plan......................................7

Conversation Practice............................................13

Video Watching..................................................15

Class Report.....................................................16

Extended Reading......................................................17

Unit 2 Corporate Culture................................23

Warming Up.......................................................24

Listening.......................................................24

Text A Characteristics of Successful Corporate Cultures..................25

Text B Employee Training and Mental Health.....................29

Conversation Practice...................................................35

Video Watching...................................................37

Class Report..................................................38

Extended Reading....................................................39

Unit 3 Business Trip..................................43

Warming Up........................................................44

Listening..........................................................44

Text A Top Tips for Surviving a Business Trip.........................45

Text B Will Business Travel Ever Be the Same?...........................49

Conversation Practice..................................................55

Video Watching..........................................................57

Class Report.......................................................58

Extended Reading.......................................................59

Unit 4 Meetings and Negotiations......................... 63

Warming Up..............................................................64

Listening.........................................................64

Text A The Agonies of Videoconferencing.............................65

Text B Negotiation....................................................70

Conversation Practice..................................................76

Video Watching......................................................78

Class Report.................................................79

Extended Reading..................................................80

Unit 5 Modern Logistics..................................85

Warming Up............................................................86

Listening...............................................................86

Text A What Is Logistics?.................................................87

Text B Plan Calls for Green Delivery Service Model..........................90

Conversation Practice..............................................96

Video Watching..................................................97

Class Report...........................................................99

Extended Reading.....................................................99

Unit 6 Trade Fairs and E-commerce....................... 105

Warming Up........................................................ 106

Listening.......................................................... 106

Text A Trade Fairs................................................... 107

Text B Sharing Development Opportunities Through Opening Up..... 110

Conversation Practice................................................ 116

Video Watching...................................................... 118

Class Report......................................................... 119

Extended Reading..................................................... 120

Unit 7 Marketing and Advertising......................... 125

Warming Up........................................................... 126

Listening......................................................... 126

Text A Marketing.................................................. 127

Text B Responsibilities of Marketing Department........................ 131

Conversation Practice................................................ 138

Video Watching........................................................ 140

Class Report......................................................... 141

Extended Reading..................................................... 142

Unit 8 Customer Service and Quality Control..................147

Warming Up........................................................... 148

Listening..................................................... 148

Text A Customer Service.............................................. 149

Text B The Worst Company in America................................. 153

Conversation Practice............................................... 159

Video Watching...................................................... 161

Class Report......................................................... 162

Extended Reading..................................................... 163

Unit 9 Business Ethics and Values......................... 169

Warming Up........................................................... 170

Listening......................................................... 170

Text A What Is Business Ethics?.................................... 171

Text B PC Giant Lenovo Striving to Cut Ecological Impact........... 175

Conversation Practice.............................................. 181

Video Watching...................................................... 183

Class Report........................................................ 184

Extended Reading............................................................... 185

Unit 10 Banking and Financial Management..................191

Warming Up............................................................ 192

Listening............................................................ 192

Text A The History of Banks....................................... 193

Text B How AI Is Disrupting the Banking Industry......................... 197

Conversation Practice................................................. 204

Video Watching....................................................... 206

Class Report........................................................... 207

Extended Reading..................................................... 208

Unit 11 Work Safety and Rights..............................215

Warming Up........................................................... 216

Listening........................................................... 217

Text A Amendment Law to Ensure Workplace Safety.................... 218

Text B Workplace Safety............................................. 221

Conversation Practice............................................... 228

Video Watching................................................... 229

Class Report...................................................... 231

Extended Reading................................................. 231

Unit 12 Globalization and Future Work..................... 237

Warming Up......................................................... 238

Listening........................................................... 238

Text A What Is Globalization?............................................. 239

Text B The Belt and Road Initiative: Globalization, China Style........ 242

Conversation Practice............................................... 249

Video Watching........................................................ 251

Class Report.................................................... 252

Extended Reading...................................................... 253