智慧健康养老理实一体化系列教材
老年活动策划与实施
李晓明 主 编何慧鑫 万印杰 段诗博 副主编
清华大学出版社北 京
内容简介
本书依据教育部发布的智慧健康养老服务与管理专业教学标准编写，突出职业特色，强化职业技能培养和职业素养培育。本书分为两大模块、5 个项目，每个项目下设若干项任务，内容涵盖老年活动、老年活动工作者、老年活动调查、老年活动策划、老年活动实施、老年活动评估、老年节庆活动、老年康健活动、老年文化活动、老年休闲活动、老年养生活动、老年心理健康活动12 项任务。每项任务通过学习目标（含知识目标、能力目标、素质目标）、任务导入、基本知识、课后练习等部分形成富有职业特色的完整教学体系。在每个模块后设有电子活页，介绍老年活动的相关理论和特殊老年人活动策划与实施，以拓展和深化教学内容。在基本知识中穿插微课、小贴士、小案例等素材，增加趣味性，帮助学生加深理解和掌握。全书突出应用性与实践性，选用养老机构的鲜活案例，设计丰富多样的课后训练题，提供典型老年活动策划书，方便学生学习和参考。
本书既可作为高校智慧健康养老服务与管理专业及其他老年服务相关专业的教材，也可作为养老服务行业从业人员的培训教材，还可作为有志于从事智慧健康养老服务与管理工作的读者的参考用书。
本书封面贴有清华大学出版社防伪标签，无标签者不得销售。版权所有，侵权必究。举报：010-62782989，beiqinquan@tup.tsinghua.edu.cn。
图书在版编目（CIP）数据
老年活动策划与实施 / 李晓明主编. --北京：清华大学出版社，2026. 8. --（智慧健康养老理实一体化系列教材）. ISBN 978-7-302-72288-5
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前 言
党的二十大报告提出，“增进民生福祉，提高人民生活品质”“实施积极应对人口老龄化国家战略，发展养老事业和养老产业，优化孤寡老人服务，推动实现全体老年人享有基本养老服务”。为落实党的二十大精神，加强健康养老管理、智慧健康养老服务与管理、老年保健与管理等老年服务业相关专业建设，培养智慧健康养老服务与管理紧缺人才成为当务之急。鉴于此，我们编写了本书。作为“智慧健康养老理实一体化系列教材”中的一种，本书的编写着力突出以下三大特色。
第一，突出职业应用特色。本书系统性强、内容精练、体例新颖，坚持以提高学生综合职业素质为目标，着力培养学生的实际操作能力和知识应用能力，对老年活动策划与组织进行系统梳理，形成独特的内容体系。全书由两大模块、5 个项目、12 项任务构成，突出应用性与实践性，助力学生提升老年活动策划与实施水平。
第二，体现“先进”“精简”“实用”的特色。本书按照“先进”“精简”“实用”的原则编写。“先进”就是采用老年活动策划与实施的新知识、新方法、新经验、新成果和新材料。“精简”就是体现“必须”“够用”的教学原则，重点讲清“是什么”“怎么做”“怎么做得好”。“实用”就是教材的每项任务内容突出实际的使用价值和可操作性，强调策划方法和实施技巧，并辅以大量有针对性的课后练习。
第三，深化校企“双元”合作开发特色。本书系校企“双元”合作教材开发项目的最新成果，它以实践育人为核心，通过学校教师与智慧健康养老服务机构一线专家通力合作，实现产教深度融合，共同研讨、共同开发课程标准，形成全书独到的内容体系和编写体例，使理论知识与实践有机结合，使教材内容贴近岗位工作实际，帮助学生提升职业能力，快速适应未来工作岗位，迈出职业生涯稳健步伐。
本书由李晓明主编，何慧鑫、万印杰、段诗博担任副主编，张岩松参编。具体分工如下：李晓明、张岩松编写任务1 和任务2，何慧鑫编写任务10 ～任务12 并制作微课等教学资源，万印杰编写任务7 ～任务9，段诗博编写任务3 ～任务6 并制作PPT 课件、电子教案等教学资源。全书由段诗博统稿。
本书在编写过程中参阅了大量文献，有些材料参考了互联网上发布或转发的信息，在此向各位作者深表感谢。因编者受条件、水平和时间所限，书中不足之处在所难免，敬请读者批评指正。
编 者2026 年1 月
目 录
模块1 原 理 篇
项目1 老年活动基础 ······································································· 2
任务1 老年活动··················································································3 学习目标 ······················································································3 任务导入 ······················································································3
1.1 掌握老年活动的定义、特点和原则 ················································4
1.2 明确老年活动的分类和作用 ····················································· 11 课后练习 ····················································································16
任务2 老年活动工作者 ·······································································20 学习目标 ····················································································20 任务导入 ····················································································20
2.1 明确老年活动工作者的角色 ·····················································22
2.2 明确老年活动工作者的职业素养 ···············································23
2.3 明确老年活动工作者的职业规划 ···············································29 课后练习 ····················································································30
项目2 老年活动“四步工作法”·························································31
任务3 老年活动调查 ··········································································32 学习目标 ····················································································32 任务导入 ····················································································32
3.1 明确老年活动调查的内容 ························································33
3.2 掌握老年活动调查的程序和方法 ···············································41
3.3 撰写老年活动调查报告 ···························································45 课后练习 ····················································································49
任务4 老年活动策划···········································································50 学习目标 ····················································································50 任务导入 ····················································································50
4.1
认识策划与老年活动策划 ························································51
4.2
掌握老年活动的策划思考方法 ··················································58
4.3
撰写老年活动策划方案 ···························································77
4.4
撰写老年活动海报与邀请函 ·····················································84 课后练习 ····················································································89
任务5 老年活动实施 ··········································································94 学习目标 ····················································································94 任务导入 ····················································································94
5.1
明确老年活动实施的原则 ························································95
5.2
强化老年活动实施中的现场管理 ···············································97
5.3
掌握老年活动现场的主持技巧 ·················································113 课后练习 ···················································································117
任务6 老年活动评估 ·········································································120 学习目标 ···················································································120 任务导入 ···················································································120
6.1
明确老年活动评估的含义与作用 ··············································121
6.2
掌握老年活动评估的内容 ·······················································122
6.3
掌握老年活动评估的程序 ·······················································125 课后练习 ···················································································129
电子活页：老年活动的相关理论 ····························································131
模块2 活 动 篇
项目3 老年节庆活动与康健活动 ·····················································134
任务7 老年节庆活动 ·········································································135 学习目标 ···················································································135 任务导入 ···················································································135
7.1
明确老年节庆活动的基本内容 ·················································136
7.2
掌握老年节庆活动策划与实施的要点 ········································143 课后练习 ···················································································155
任务8 老年康健活动 ·········································································158 学习目标 ···················································································158 任务导入 ···················································································158
8.1
明确老年康健活动的基本内容 ·················································159
8.2
掌握老年康健活动策划与实施的要点 ········································165 课后练习 ···················································································171
项目4 老年文化活动与休闲活动 ·····················································175
任务9 老年文化活动 ·········································································176 学习目标 ···················································································176 任务导入 ···················································································176
9.1
掌握老年学习活动策划与实施的要点 ········································177
9.2
掌握老年书画活动策划与实施的要点 ········································184 课后练习 ···················································································193
任务10 老年休闲活动 ·······································································197 学习目标 ···················································································197 任务导入 ···················································································197
10.1
明确老年休闲活动的基本内容 ················································198
10.2
掌握老年休闲活动策划与实施的要点 ·······································202 课后练习 ···················································································207
项目5 老年养生活动与心理健康活动 ···············································212
任务11 老年养生活动 ·······································································213 学习目标 ···················································································213 任务导入 ···················································································213
11.1
掌握老年品茗活动策划与实施的要点 ·······································214
11.2
掌握老年食疗活动策划与实施的要点 ·······································224 课后练习 ···················································································232
任务12 老年心理健康活动 ···································································237 学习目标 ···················································································237 任务导入 ···················································································237
12.1
掌握老年日常心理保健活动策划与实施的要点 ···························238
12.2
掌握老年怀旧活动策划与实施的要点 ·······································244
12.3
掌握老年亲情活动策划与实施的要点 ·······································252 课后练习 ···················································································258
电子活页：特殊老年人活动的策划与实施 ················································263
参考文献······················································································265
