目录

上篇　注册财税篇

第1章 注册流程：夯实基础是首要任务 ································2

1.1　区分自然人、法人、董事、股东 ································2

1.2　选择公司类型：提前做好功课 ····································4

1.3　确定公司名称：简单易记，朗朗上口 ·························5

1.4　确定注册资金的额度 ··················································7

1.5　填写与提交注册资料 ··················································8

1.6　注意领证、刻章的相关事项 ·····································10

1.7　开立基本账户的流程 ················································11

1.8　注册商标的流程 ·······················································12

1.9　申请领购发票的步骤 ················································14

第2章 注册常识：从小处着手，把握全局 ··························15

2.1　公司与个体工商户的差异 ·········································15

2.2　注册费用的构成要素 ················································17

2.3　所有权与经营权的归属 ············································18

2.4　选择代理注册机构的方法 ·········································19

2.5　注册地址与办公地址 ··································································21

2.6　盘点公司注册地址的证明材料 ····················································22

2.7　验资时需要的资料 ·····································································23

2.8　识别空壳公司的技巧 ··································································24

第3章 财务术语：创业者必备基础知识 ················································26

3.1　权责发生制 ················································································26

3.2　应付/应收账款及其周转天数 ····················································26

3.3　资产周转率与资产负债率 ···························································28

3.4　直接成本与间接成本 ··································································29

3.5　账面价值与账面净值 ··································································30

3.6　自下而上的预算编制 ··································································31

3.7　投资回报率与销售回报率 ···························································31

3.8　成本收益分析 ············································································32

3.9　经济增加值 ················································································33

3.10　财务杠杆 ·················································································33

3.11　财务报表三要素 ·······································································33

3.12　总分类账 ·················································································35

第4章 财务重点：公司要把好“钱”关 ················································36

4.1　现金结算与银行结算 ··································································36

4.2　代理记账与专职会计 ··································································37

4.3 会计凭证与会计账簿 ··································································39

4.4　账户与记账方法 ·········································································40

4.5　发票和报销事宜的处理办法 ·······················································41

4.6　入账有时差怎么办 ·····································································43

4.7　固定资产和库存管理 ··································································44

4.8　公司需要缴纳的税款 ··································································46

第5章 巧妙避税：能省的部分一定要省 ················································50

5.1　通过技术入股的方式避税 ···························································50

5.2　把重心放在电子商务上 ······························································51

5.3　重新进行流程设置 ·····································································52

目　录

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5.4　不要让合同随意作废 ··································································52

5.5　只要有进项，就得有发票 ···························································53

5.6　无论如何不能耽误报税工作 ·······················································54

5.7　不要小看坏账的作用 ··································································55

5.8　公司是否需要为预收账款纳税 ····················································56

5.9　办公场地：租赁优于购买 ···························································58

5.10　做慈善性捐赠有技巧 ································································59

5.11　多准备、多沟通，减少罚款······················································60

中篇　运营管理篇

第6章 项目为王：没有好项目，创业只能屡屡失败 ···························64

6.1　为什么10%以下的利润率很难生存下去 ····································64

6.2　既要低成本，又要高毛利率 ·······················································65

6.3　轻投入，又要有一定门槛 ···························································68

6.4　发现好多同行都赚到了钱 ···························································69

6.5　不一定能做大，但能小富 ···························································72

6.6　如何用最土的办法找到好项目 ····················································73

第7章 模式模仿方法论：将考察的公司复制下来 ·······························77

7.1　生存都是问题，何谈创新 ···························································77

7.2　同行不同利，跨年利不同 ···························································79

7.3　形易模仿，公司的“魂”是什么 ················································81

7.4　“饿死师傅”为什么是必然 ·······················································85

7.5　如何将局做大，将模式学透 ·······················································87

第8章 开公司初期，低调为公司省大钱 ················································91

8.1　“开张酒”可以一年后再喝 ·······················································91

8.2　请不起财务，代理记账公司一样做 ·············································94

8.3　选择好办公地址 ·········································································96

8.4　二手办公设备，先省七成再说 ····················································98

8.5　人员少、能力弱没事，能先干着就行 ·······································100

第9章 产品品质度：对于多数老板来说，极致是一条不归路 ········104

9.1　产品品质标准设计 ···································································104

9.2　产品品质检测流程设计 ····························································107

9.3　在保证库存的基础上提高产品质量 ···········································109

9.4　多出品与出一品 ·······································································112

9.5　客户说可以，就可以 ································································115

9.6　先“活”下来，再提升 ····························································120

第10章 营销推广：多渠道营销，以业绩为先 ··································124

10.1　“人海战术”是理想状态 ·······················································124

10.2　3个人如何做到10个人的结果 ···············································126

10.3　不是每一份投入都有效 ··························································128

10.4　寻找新的利润来源 ·································································131

10.5　产品分级销售价格设计 ··························································133

第11章 招聘面试：双方都满意，不必大材小用 ······························135

11.1　招聘简介如何写才不亏员工，不亏公司 ··································135

11.2　公司坚决不录用的红线···························································136

11.3　80%的简历可以直接删除 ·······················································138

11.4　面试公式化，画好条条框框····················································139

11.5　现场面试流程及注意事项 ·······················································142

11.6　入职手续办理不严格，风险到底在哪里 ··································146

第12章 员工培训：复制一种基础性能力 ··········································148

12.1　强化记忆、强化操作是快速精通的方法 ··································148

12.2　培训人员如何做示范 ······························································149

12.3　新人复述 ···············································································151

12.4　复述—找错—复述—找错—标准 ············································151

第13章 管理宽严有度：让员工有压力、有动力 ······························153

13.1　有效开会：有目标、有流程、有反馈 ·····································153

13.2　“三跟”：日跟进、周跟进、月跟进 ·····································155

13.3　年终奖捆绑绩效 ·····································································156

13.4　季度奖如何发放才有效 ··························································159

目　录

下篇　现金流篇

第14章 现金流管理：公司命脉由自己决定 ······································162

14.1　永远要清楚你账户里的现金额有多少 ·····································162

14.2　算出你的每月资金消耗率，在日历上对这些数字进行标示 ······163

14.3　立即催款，千万不要假设客户正在向你的账户打款 ················164

14.4　请求客户支付预付款和定金 ···················································167

14.5　6个月生存线 ·········································································169

14.6　3个月死亡线 ·········································································170

第15章 守攻两本账：给自己算账 ······················································173

15.1　亏损与盈利问题归根结底是算账的问题 ··································173

15.2　什么账不应该算 ·····································································174

15.3　年度账要看什么 ·····································································175

15.4　应收账款不计为收入，应付账款计为支出 ······························177

第16章 极力压缩支出：砍成本、裁成员、撤项目 ··························178

16.1　当现金耗尽时，损益表可以被称作虚构的统计数据 ················178

16.2　面对现金流的问题，永远要做一名保守者 ······························179

16.3　砍掉40%的支出 ····································································180

16.4　砍掉无法直接盈利的模块 ·············································· ········182

16.5　砍、裁、撤的极限 ·································································184

第17章 年轮生长：由松到密，每一步都算数 ··································186

17.1　无根之木，即使爆发也不长久 ················································186

17.2　精益创业，每天都用心工作 ···················································188

17.3　将8个小时全部用在工作上 ···················································190

17.4　用研究的方法去做工作 ··························································191