目
录
第1课 媒体技术与文化...............................................................................1
1.1 媒体与媒介 ........................................................................................................................2
1.1.1 什么是媒体 ............................................................................................................2
1.1.2 媒体的分类 ............................................................................................................4
1.1.3 传统媒体与新媒体 .................................................................................................5
1.2 数字媒体的特征 ................................................................................................................6
1.2.1 数字媒体的定义 ....................................................................................................6
1.2.2 当代数据库文化 ....................................................................................................9
1.2.3 数据媒体的进化 ..................................................................................................10
1.3 数字媒体技术 ..................................................................................................................11
1.4 媒体进化论 ......................................................................................................................15
1.5 数字媒体艺术 ..................................................................................................................17
1.6 数字媒体传播模式 ...........................................................................................................20
1.7 数字内容产业 ..................................................................................................................22
本课学习重点 ...........................................................................................................................24
讨论与实践...............................................................................................................................26
练习与思考...............................................................................................................................26
第2课 当代数字媒体前沿..........................................................................28
2.1 数字智能化技术 ..............................................................................................................29
2.1.1 AIGC设计时代 ....................................................................................................29
2.1.2 ChatGPT新潮流 ...................................................................................................31
2.2 虚拟人技术 ......................................................................................................................32
2.2.1 虚拟员工与虚拟网红 ...........................................................................................32
2.2.2 虚拟偶像产业 ......................................................................................................33
2.3 裸眼3D技术 .....................................................................................................................35
2.4 拓展现实技术 ..................................................................................................................37
2.5 艺术展陈技术 ..................................................................................................................39
2.6 建筑与投影艺术 ..............................................................................................................42
2.7 科技与艺术的盛会 ...........................................................................................................43
2.8 当代科技艺术发展趋势 ...................................................................................................45
本课学习重点 ...........................................................................................................................47
讨论与实践...............................................................................................................................48
练习与思考...............................................................................................................................49
第3课 数字媒体技术基础...........................................................................51
3.1 数字媒体与计算机 ...........................................................................................................52
数字媒体技术概论——创新实践十二课
IV
3.1.1 计算机形式的多样性 ...........................................................................................52
3.1.2 计算机与数字媒体 ...............................................................................................53
3.2 电子计算机的诞生 ...........................................................................................................55
3.3 电子计算机的发展 ...........................................................................................................56
3.4 信息论与控制论 ..............................................................................................................58
3.5 计算机硬件系统 ..............................................................................................................59
3.6 计算机软件系统 ..............................................................................................................60
3.7 计算机输入设备 ..............................................................................................................62
3.7.1 字符输入 ..............................................................................................................62
3.7.2 音频输入 ..............................................................................................................63
3.7.3 图像输入 ..............................................................................................................63
3.7.4 视频输入 ..............................................................................................................65
3.8 计算机输出设备 ..............................................................................................................66
3.8.1 显示器 ..................................................................................................................66
3.8.2 可触摸显示屏 ......................................................................................................66
3.8.3 投影仪 ..................................................................................................................67
本课学习重点 ...........................................................................................................................68
讨论与实践...............................................................................................................................69
练习与思考...............................................................................................................................70
第4课 数据压缩技术...............................................................................72
4.1 数据压缩的必要性 ...........................................................................................................73
4.2 信息冗余与数据压缩 .......................................................................................................74
4.3 数据压缩编码类型 ...........................................................................................................76
4.3.1 有损压缩和无损压缩 ...........................................................................................77
4.3.2 帧内压缩和帧间压缩 ...........................................................................................77
4.3.3 对称压缩和不对称压缩 .......................................................................................78
4.4 音频压缩与数字格式 .......................................................................................................78
4.4.1 数字音频压缩 ......................................................................................................78
4.4.2 音频文件格式 ......................................................................................................78
4.5 数字图像压缩 ..................................................................................................................80
4.5.1 有损压缩和无损压缩 ...........................................................................................80
4.5.2 图像及图形格式 ..................................................................................................81
4.6 数字视频压缩 ..................................................................................................................81
4.7 数字视频格式 ..................................................................................................................83
4.7.1 AVI格式 ...............................................................................................................83
4.7.2 MPEG/MPG格式 .................................................................................................84
4.7.3 流视频格式 ..........................................................................................................85
4.7.4 MOV格式 ............................................................................................................85
本课学习重点 ...........................................................................................................................86
讨论与实践...............................................................................................................................87
目
录
V
练习与思考...............................................................................................................................88
第5课 文字、图形与图像..........................................................................90
5.1 文字的意义 ......................................................................................................................91
5.2 字体与版式设计 ..............................................................................................................93
5.2.1 字体设计基础 ......................................................................................................93
5.2.2 电脑字库设计 ......................................................................................................93
5.2.3 创意字体设计 ......................................................................................................95
5.2.4 版式设计 ..............................................................................................................95
5.3 超文本与超媒体 ..............................................................................................................97
5.4 计算机图形学简介 ...........................................................................................................98
5.4.1 位图与矢量图 ......................................................................................................99
5.4.2 CGI技术和目标 .................................................................................................101
5.5 数字色彩与设计 ............................................................................................................102
5.5.1 色彩与色域图 ....................................................................................................102
5.5.2 数字色彩模型 ....................................................................................................103
5.5.3 色彩心理学 ........................................................................................................105
5.5.4 数字色彩设计 ....................................................................................................106
5.6 数字绘画 ........................................................................................................................109
5.7 Photoshop与数字图像处理 ...........................................................................................112
5.8 插画与图表设计 ............................................................................................................116
本课学习重点 .........................................................................................................................118
讨论与实践.............................................................................................................................119
练习与思考.............................................................................................................................120
第6课 声音、视频与特效.........................................................................122
6.1 数字音频基础 ................................................................................................................123
6.2 数字音频工作站 ............................................................................................................124
6.3 数字视频技术 ................................................................................................................127
6.3.1 数字视频及其特征 .............................................................................................127
6.3.2 视频技术参数 ....................................................................................................128
6.4 流媒体技术及产业 .........................................................................................................130
6.5 数字视频编辑 ................................................................................................................132
6.5.1 影视剪辑的意义 ................................................................................................132
6.5.2 非线性编辑系统 ................................................................................................132
6.6 非线性编辑软件 ............................................................................................................134
6.6.1 Adobe Premiere Pro 2023 ...................................................................................134
6.6.2 Apple Final Cut Pro X ........................................................................................134
6.6.3 iMovie 10 ...........................................................................................................135
6.6.4 DaVinci Resolve 18 ............................................................................................136
6.6.5 Vegas Pro 19 ......................................................................................................137
6.7 数字后期特效 ................................................................................................................138
6.7.1 电影特效及分类 ................................................................................................138
6.7.2 数字影像处理 ....................................................................................................139
6.7.3 数字后期特效软件 .............................................................................................140
本课学习重点 .........................................................................................................................142
讨论与实践.............................................................................................................................143
练习与思考.............................................................................................................................144
第7课 数字动画技术与设计......................................................................146
7.1 动画定义及分类 ............................................................................................................147
7.1.1 动画的定义 ........................................................................................................147
7.1.2 动画的分类 ........................................................................................................147
7.2 计算机动画概述 ............................................................................................................148
7.2.1 关键帧动画 ........................................................................................................148
7.2.2 变形动画 ............................................................................................................149
7.2.3 过程动画 ............................................................................................................150
7.2.4 人体动画 ............................................................................................................151
7.3 数字动画的算法 ............................................................................................................153
7.4 数字动画软件 ................................................................................................................155
7.5 数字动画设计原则 .........................................................................................................159
7.6 数字动画制作流程 .........................................................................................................162
7.7 动画的起源与发展 .........................................................................................................165
7.7.1 魔术灯与诡盘 ....................................................................................................165
7.7.2 动画的诞生 ........................................................................................................166
7.7.3 传统动画发展历程 .............................................................................................168
7.8 数字动画简史 ................................................................................................................171
7.8.1 CG技术革命 ......................................................................................................171
7.8.2 数字动画时代 ....................................................................................................173
7.9 数字动画发展趋势 .........................................................................................................176
本课学习重点 .........................................................................................................................177
讨论与实践.............................................................................................................................178
练习与思考.............................................................................................................................179
第8课 数字游戏设计..............................................................................181
8.1 电子游戏概述 ................................................................................................................182
8.1.1 电子游戏的定义 ................................................................................................182
8.1.2 电子游戏产业 ....................................................................................................182
8.1.3 电子游戏的意义 ................................................................................................184
8.2 游戏与电子竞技 ............................................................................................................186
8.3 数字游戏的类型 ............................................................................................................188
8.3.1 角色扮演类游戏 ................................................................................................189
8.3.2 即时战略类游戏 ................................................................................................189
8.3.3 动作类和格斗类游戏 .........................................................................................190
8.3.4 第一人称射击类游戏 .........................................................................................190
8.3.5 冒险类游戏 ........................................................................................................191
8.3.6 模拟类游戏 ........................................................................................................191
8.3.7 运动类游戏 ........................................................................................................192
8.3.8 桌面类游戏 ........................................................................................................192
8.3.9 其他类型的游戏 ................................................................................................193
8.4 游戏设计工作室 ............................................................................................................193
8.5 游戏原型设计 ................................................................................................................196
8.5.1 游戏设计流程 ....................................................................................................196
8.5.2 游戏设计思维 ....................................................................................................197
8.5.3 原型设计方法 ....................................................................................................200
8.6 游戏引擎软件 ................................................................................................................200
8.6.1 游戏引擎技术简介 .............................................................................................200
8.6.2 Unity引擎...........................................................................................................203
8.6.3 Unreal引擎 .........................................................................................................203
8.7 电子游戏的起源 ............................................................................................................204
8.8 游戏产业的发展 ............................................................................................................206
8.8.1 电子游戏机的诞生 .............................................................................................206
8.8.2 计算机游戏的发展 .............................................................................................208
8.8.3 手机游戏时代 ....................................................................................................210
本课学习重点 .........................................................................................................................212
讨论与实践.............................................................................................................................213
练习与思考.............................................................................................................................214
第9课 交互产品设计..............................................................................216
9.1 交互设计基础 ................................................................................................................217
9.2 交互设计的发展 ............................................................................................................218
9.3 用户体验设计 ................................................................................................................220
9.4 交互设计流程 ................................................................................................................222
9.5 问题导向设计 ................................................................................................................225
9.6 用户研究与画像 ............................................................................................................226
9.7 思维导图工具 ................................................................................................................228
9.8 产品需求报告书 ............................................................................................................231
本课学习重点 .........................................................................................................................235
讨论与实践.............................................................................................................................236
练习与思考.............................................................................................................................237
第10课 用户界面设计.............................................................................239
10.1 理解用户界面设计 ...................................................................................................240
10.2 界面风格简史 ...........................................................................................................242
10.2.1 设计风格概述 ..............................................................................................242
10.2.2 拟物化界面风格 ..........................................................................................243
10.2.3 扁平化界面风格 ..........................................................................................244
10.2.4 新拟态界面设计 ..........................................................................................247
10.3 界面设计原则 ...........................................................................................................249
10.3.1 可用性十大原则 ..........................................................................................249
10.3.2 界面设计的基本规律 ..................................................................................250
10.3.3 界面体验设计要点 ......................................................................................251
10.4 界面原型工具 ...........................................................................................................253
10.4.1 流程图与线框图 ..........................................................................................253
10.4.2 原型设计工具 ..............................................................................................257
10.4.3 Adobe XD界面设计 ....................................................................................258
10.5 列表与宫格设计 .......................................................................................................261
10.6 侧栏与标签设计 .......................................................................................................264
10.7 平移或滚动设计 .......................................................................................................265
10.8 图文要素的设计 .......................................................................................................266
本课学习重点 ......................................................................................................................269
讨论与实践 .........................................................................................................................270
练习与思考 .........................................................................................................................271
第11课 虚拟现实技术....................................................................273
11.1 虚拟现实的基本概念 ................................................................................................273
11.2 虚拟现实的技术特征 ................................................................................................276
11.3 虚拟现实系统的组成 ................................................................................................277
11.4 虚拟现实系统的分类 ................................................................................................278
11.4.1 桌面式虚拟现实系统 ..................................................................................278
11.4.2 沉浸式虚拟现实系统 ..................................................................................279
11.5 增强现实技术 ...........................................................................................................280
11.6 虚拟现实职业标准 ....................................................................................................282
11.7 虚拟现实课程体系 ....................................................................................................283
本课学习重点 ......................................................................................................................287
讨论与实践 .........................................................................................................................288
练习与思考 .........................................................................................................................289
第12课 数字媒体设计师.................................................................291
12.1 通用型人才标准 .......................................................................................................292
12.2 互联网新兴设计 .......................................................................................................293
12.3 素质与能力培养 .......................................................................................................295
12.3.1 双脑协同，综合实践 ..................................................................................295
12.3.2 见微知著，关注细节 ..................................................................................296
12.3.3 软件编程，数据挖掘 ..................................................................................298
12.4 观察、倾听与移情 ...................................................................................................300
12.5 团队协作和交流 .......................................................................................................301
12.6 概念设计与可视化 ...................................................................................................302
12.7 趋势洞察与设计 .......................................................................................................303
12.8 数字媒体作品的标准 ................................................................................................305
12.8.1 艺术与技术的统一 ......................................................................................305
12.8.2 新媒体与文化传承 ......................................................................................307
本课学习重点 ......................................................................................................................309
讨论与实践 .........................................................................................................................310
练习与思考 .........................................................................................................................311
参考文献..............................................................................................313
